Strategy

Replication of a full cycle production and distribution of bee products is impossible without its own production.

Establishment of our own research laboratory allowed us to control the quality of a final product.

The concept of our company is based on the six main points:

  • Production (own apiary)
  • Supply (crude supply)
  • Processing of a raw product
  • Marketing
  • Sales
  • Cooperation with the Beekeepers

Medium Term Perspective of the Sun Be Ukraine LLC - development of the TM Sun Bee and TM Medodar to the top-3 in Ukraine and CIS countries.

As of July 2012 our company takes up the second/third place in the organized segment of sales, particularly through trade networks, and it is - 18-20% of this segment.


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